Today’s consumers are hungrier than ever for relevant product information, but they often lack the patience to read product packaging or spec sheets and engaging them in traditional advertising is becoming more difficult. FLX’s technology helps retailers and manufacturers overcome these hurdles by delivering informative, educational and entertaining video content to targeted consumers as they shop in retail settings or on-demand when they see products being used on their favorite television shows. We provide the consumer helpful information when they are most engaged with our customer’s products.

The team at FLX includes professionals experienced in consumer behavior, brand development, media planning, retail point of sale, web and mobile application development. Our goal is to deliver technologies that provided impactful benefits to consumers, retailers, manufacturers, and OTT networks. To assure we meet these objectives we are committed to continuously advancing our technology to meet the ever-evolving needs of our customers.

Portfolio of Products:

  Back to Top

CRC Technology video backup

OTT Networks are struggling with the best business model to monetize their content and grow revenue opportunities. Their challenge continues to be how do they provide the commercial free viewing that paid subscribers expect yet access the advertising revenue that traditional entertainment networks have relied on in the past. FLX ‘s Consumer Requested Content (CRC) advertising technology is an on-demand advertising approach that allows consumers an opportunity to access information about products they see being used in the show.

The patent pending CRC advertising technology allows the consumer to request information about products being used in the show they are watching, which is when the consumer’s interest is at its peak. The consumer clicks an icon or pushes the enter button on their remote and the system will pause the show and automatically loads a quick product video that provides the consumer with features and benefits of the product. The system also provides the consumer access to additional instructional videos, product reviews, available incentives and rebates, and the opportunity to buy now through the licensed retailer’s on-line store. At any point the consumer can resume watching their show from where they left off.

Manufacturers and show sponsors are embracing the CRC advertising technology,specifically the way it capitalizes on in-show product use, which is an increasingly important aspect of marketers’ television media strategy. Unlike traditional commercial spots, the CRC advertising technology targets consumers when they are most engaged with a product and provides a call to action that is not only measurable, but directly drives sales transactions.

  Back to Top

Scan2Vue half size

FLX’s Scan2Vue™ technology not only delivers a rewarding shopping experience to consumers, but also allows retailers and manufacturers to influence consumers’ buying decisions at the point of purchase. Our system allows consumers to simply scan a product’s UPC code with their mobile devices to access informative product videos, customer ratings and reviews, and available purchase incentives — all boosting consumers’ confidence in their buying decisions. The technology can be integrated into a retailers existing mobile application or built as a standalone mobile application.

Scan2Vue’s back-end console is easy to use but extremely powerful. The system is designed to enable manufacturers and retailers to easily upload their own product videos, input or import product specifications, manage incentive offers, and quickly access analytical reporting.

  Back to Top

CUSTOM SOLUTIONS

3

At FLX, we understand that no two challenges are the same, so our technologies were developed to easily integration into existing systems and can be further enhanced for customized solutions. We can help with projects ranging from the development of turnkey OTT platforms to the implementation of comprehensive training platforms for retail sales associates. Our creative use of technology to deliver video content for entertainment, education and product knowledge has a place in every organization.

The team at FLX is also experienced in the production of product videos that are educational, entertaining and designed to build brand affinity. Whether it’s a short product feature video or a longer how-to or instructional video, our team can develop content that is both consistent with your brand’s voice and engaging to the target audience.

  Back to Top

Contact Us

To learn more about FLX’s unique technologies and how they can positively impact your brand and revenue, complete the form below, and one of our representatives will be in touch as soon as possible. We look forward to learning more about your organization and how we can help.
EMAIL
info@flx-media.com


ADDRESS
Tennessee Office
402 Riverside Ave
Chattanooga, TN 37405

Alabama Office
3524 Decatur Hwy, Suite 302
Birmingham, AL 35068

 
Fill out my online form.
  Back to Top