CHATTANOOGA, TN (May 27, 2016) – FLX Systems have been selected by Outdoor Sportsman Group as a partner in the launch of a new app service – My Outdoor TV – in an announcement made today by John Thompson, President FLX Systems. My Outdoor TV is scheduled to launch on June 1, 2016.
Outdoor Sportsman Group’s portfolio, which includes: Outdoor Channel, Sportsman Channel, World Fishing Network, as well as 15 print publications and 19 industry-leading websites, is considered the preeminent source of entertainment and information for the hunting and fishing consumer.
My Outdoor TV will provide outdoor enthusiasts access to libraries of their favorite hunting and fishing television shows and, in conjunction with the OSG linear networks, will be the premier destinations for all outdoor enthusiasts. The app will include educational content focused on improving success in the field. The new service can be accessed on any mobile device, computer or television connected to the internet for anytime anywhere viewing.
FLX will supply the technology that supports the new app, help build the subscription base and provide unique ways to monetize the new platform.
“The FLX team really understands our target audience and brought some creative ideas and technology that supplemented our internal development efforts” said Jim Liberatore, CEO and President of Outdoor Sportsman Group Networks. “Our partnership combines best-in-class content with cutting-edge technology to provide our subscribers a truly unique viewing experience.”
“FLX is thrilled to have an opportunity to work with the industry’s leading provider of outdoor lifestyle content – Outdoor Sportsman Group,” said John Thompson. “The combination of top-rated hunting and fishing shows and their unique platform will change the way outdoor enthusiasts consume entertainment and educational content.”
Consumer adoption of OTT platforms or on-demand viewing has been growing at a rapid rate and predictions show the nearly 100 million current global subscribers will grow to 333 million by 2019. This growth is especially strong in the delivery of content that is specific to consumers’ passions or hobbies, which include the estimated 134 million people who engage in outdoor lifestyle activities.
The initial launch of My Outdoor TV will provide consumers access via the web and both iOS and Android mobile applications. Plans are also in the place for aggressive and expanded growth with Roku, Amazon Fire and Apple TV devices.
About FLX Systems
FLX Systems is a technology company focused on serving large retailers, manufacturers and OTT networks. We develop video delivery technologies that enhance a retailer’s shopping experience, provide manufacturers new ways to communicate with their consumer, and provide OTT networks unique opportunities to customize and monetize their content. Ultimately FLX is focused on improving a brand’s relationship with their consumer by delivering interactive experiences that better position and promote their products. For more information, visit: flxsystems.com